For Immediate Release: 12/16/08
CWPT Unveils Redesign of Award-Winning Membership Magazine
New look for Hallowed Ground is magazine’s first makeover in nearly a decade
(Washington, D.C.) - Civil War Preservation Trust (CWPT) members will be greeted with dramatically different sight when they open their mailboxes this month. Hallowed Ground, the group’s award-winning membership magazine, is sporting a new look meant to emphasize the dramatic visual images of the Civil War and showcase the preservation organization’s wide range of activities. It is the first makeover of the magazine in nearly decade.
“Receiving Hallowed Ground is one of the prized benefits of membership in this organization,” said CWPT president James Lighthizer. “The improvements we’ve made make it a more valuable resource than ever before. I’m confident that once our members see our new vision for the magazine, they’ll agree that the time had come for a change.”
Readers will notice the difference immediately on seeing the cover, but the most significant changes are found inside. Reorganizing the departments within the magazine has created a broader canvas for highlighting CWPT’s various activities — from historic land preservation and battlefield interpretation to education workshops and grassroots activism.
“The previous format didn’t provide adequate space to share all the exciting projects CWPT and its membership were engaged in,” said Lighthizer. “We simply outgrew it and had to update the layout and organization to meet our current needs. Our members are incredibly savvy when it comes to history and it is important to us that Hallowed Ground reflects that sophistication.”
Lighthizer also pointed out that the magazine is now better equipped to take advantage of technological advances. For example, the digitization of the Library of Congress’s vast collection of Civil War-era photographs has created a treasure trove of amazingly detailed historic images, which Hallowed Ground is now better able to showcase. The new Hallowed Ground will also more prominently feature both period and modern Civil War artwork.
The revamped magazine also aims to integrate its content with the many interactive features now available on CWPT’s website at www.civilwar.org. Prominent icons direct readers to explore related and often exclusive online content. For the first time Hallowed Ground also has an online portal with general information about the publication and resources specific to the current issue.
To meet the evolving needs of its membership, CWPT is eager to receive feedback on the magazine’s new design and content. Members are encouraged to go online to www.civilwar.org/hallowedground and take a readership survey designed to gauge reaction to Hallowed Ground’s new look and solicit ideas for future content. Comments can also be emailed to firstname.lastname@example.org.
With 60,000 members, CWPT is the largest nonprofit battlefield preservation organization in the United States. Its mission is to preserve our nation’s endangered Civil War battlefields and to promote appreciation of these hallowed grounds. CWPT’s website is www.civilwar.org.